Unlimited [Classics Book] Ø INSPIRED: How to Create Tech Products Customers Love - by Marty Cagan ✓
Jun 20, 2019 - 01:22 AM By Marty Cagan

How do today s most successful tech companies , Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world Perhaps surprisingly, they do it very differently than the vast majority of tech companies In INSPIRED, technology product management thought leader Marty Cagan providesHow do today s most successful tech companies , Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world Perhaps surprisingly, they do it very differently than the vast majority of tech companies In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your business With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations dramatically improving their own product efforts Whether you re an early stage startup working to get to product market fit, or a growth stage company working to scale your product organization, or a large, long established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success Filled with the author s own personal stories and profiles of some of today s most successful product managers and technology powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new sharing the latest practices and techniques of today s most successful tech product companies, and the men and women behind every great product.
  • Title: INSPIRED: How to Create Tech Products Customers Love
  • Author: Marty Cagan
  • ISBN: null
  • Page: 485
  • Format: Kindle Edition

Comments

Arunthep Sangvareethip Jun 20, 2019 - 01:22 AM
Not just a product book, this is an ultimate book for building great culture that happen to deliver the best possible product I fell in love with the first version. This version is going above and beyond what I had in mind when buying. I just told my team of Product Manager Team that if there is a book for 2018 that worth every second to read, this is the one!
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David Jun 20, 2019 - 01:22 AM
Having taken Marty's class recently, this book is a great resource to turn to when you need a refresher. Great insight and resources on how to approach product management in a tech company with practical guidance that you can apply in your organization. The risk with books like this is that, especially in established and large companies, you can't overcome existing processes with new principles. But I think this book provides some guidance that you can use with how you approach your own work, wh [...]
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Kristóf Litavecz Jun 20, 2019 - 01:22 AM
Great book for aspiring product managers - the idea of empowered autonomous teams with a strong vision is great - there's some repetitive content and sometimes I found it hard to follow the logic of the book
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Tammy Lawlor Jun 20, 2019 - 01:22 AM
This is a must-read for all Product Owners/Product Managers. What is great is that each chapter can be read independently, so if there is a particular topic you want to read up about, you can.
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INSPIRED: How to Create Tech Products Customers Love By Marty Cagan How do today s most successful tech companies , Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world Perhaps surprisingly, they do it very differently than the vast majority of tech companies In INSPIRED, technology product management thought leader Marty Cagan providesHow do today s most successful tech companies , Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world Perhaps surprisingly, they do it very differently than the vast majority of tech companies In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your business With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations dramatically improving their own product efforts Whether you re an early stage startup working to get to product market fit, or a growth stage company working to scale your product organization, or a large, long established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success Filled with the author s own personal stories and profiles of some of today s most successful product managers and technology powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new sharing the latest practices and techniques of today s most successful tech product companies, and the men and women behind every great product.

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  • Unlimited [Classics Book] Ø INSPIRED: How to Create Tech Products Customers Love - by Marty Cagan ✓
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    Published :2019-03-25T01:22:42+00:00