This is a comprehensive and accessible guide for both franchisees and franchisors It offers advice on the best way to choose a business and is illustrated throughout with real life case studies and A Z directory of franchises arranged by each major market sector.

• Title: The Franchising Handbook: The Complete Guide to Choosing a Franchise
• Author: Iain Murray
• ISBN: 9780749445416
• Page: 407
• Format: ebook